I help founders avoid
building the wrong AI system.

4x founder - built and shipped systems from scratch.

Most AI products don't fail because of the model.

They fail because of the decisions around it.

·Where AI should (and shouldn't) be used.

·What to automate vs what to keep human.

·What breaks first when real users hit it.

I help founders make those decisions early - before things get messy or expensive to fix.


Selected experience

Built and operated decision-driven systems in production across healthcare, fintech and AI.

🇧🇷 Health system during COVID

Healthcare

9,000+ patients supported. Supported by Google Cloud.

Roche+Google

Official endorsement - Government of Minas Gerais during COVID response

🇧🇷 AI legal system

LegalTech

3,000+ notifications/day · ~$0.45/lawyer/month · >95% accuracy

🇧🇷 Passaporte Digital

Fintech

R$1.5M+ processed · Pix installment payments

🇧🇷 Cartão Saúde (Santa Casa)

HealthTech

60,000+ monthly users · integrated with largest hospital in Northern Minas Gerais

🇧🇷 Guest lecturer - Graduate Program in Health Sciences (PhD level), Unimontes


System design / consulting work

🇿🇦 Sena - AI coaching system MVP

AI · WhatsApp · LLM

Structured end-to-end architecture for a WhatsApp-based LLM coach focused on session continuity, emotional tracking and time-aware interactions.

Delivered as a focused consulting engagement

🇺🇸 Fashion brand - decision intelligence

AI · Supply Chain

AI-assisted decision systems for supply chain operations.

Delivered as a focused consulting engagement


How I usually work

Most engagements fall into one of these.

Audit

A quick, focused review of your system.

I go through it like a real user, map where decisions are fragile, and point out what's likely to break as you scale.

$300

1–2 days · fixed

Phase 0

Structure before building.

We define how the system should work, where AI fits, what to build first, and what to avoid. This is where most costly mistakes are prevented.

$500–$1k

2–4 day sprint · fixed

Build With Me

Ongoing partnership.

I work with you weekly to decide what actually matters as the product evolves - especially when everything starts competing for attention. Less about advice, more about making the right calls consistently.

$800–$1,500

/ month · ongoing


If this sounds useful

Send me a message or book a quick call. Tell me what you're building - we can start from there and see if it makes sense to go deeper.

© 2026 Pedro Brandão · hi@pdrobrandao.com

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